Ganar ventaja competitiva sobre las ruedas de la integración vertical: evidencia del sector financiero nigeriano.
Resumen
La industria financiera nigeriana ha estado inmersa en una intensa competencia, y la mayoría de las empresas no se detienen ante nada para obtener una ventaja competitiva en el mercado. Este estudio examina el nexo entre la integración vertical y la obtención de una ventaja competitiva en la industria financiera. El estudio adoptó el diseño cuantitativo con una estrategia de encuesta. Se obtuvo un marco de muestra de 753 del personal de gestión de 12 instituciones financieras seleccionadas a propósito en el suroeste de Nigeria. En segundo lugar, la firma de proveedores de adquisición redujo el costo operativo general de las firmas financieras de Nigeria. El estudio recomienda que las instituciones financieras necesiten aprovechar la oportunidad masiva en integración vertical para crecer y sobrevivir en esa industria altamente competitiva.
Citas
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