Propuesta de comercio electrónico basada en redes sociales para ser implementada como estrategia de venta.
Resumen
El objetivo de esta investigación fue realizar una propuesta de comercio electrónico basada en redes sociales para ser implementada como estrategia de venta. La metodología utilizada fue cualitativa. La investigación fue no experimental con diseño transversal y su enfoque fue exploratorio y descriptivo. Como técnica de investigación se seleccionó el estudio de caso. El resultado fue una estrategia basada en dos puntos principales. El primero fueron las condiciones actuales de la empresa. El segundo fueron las principales opciones que se pueden aprovechar con respecto a las redes sociales. Como conclusión, se estableció que la empresa tiene que anticiparse a las futuras tendencias de marketing en redes sociales para mantener sus ventajas competitivas y comparativas.
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