E-commerce proposal based on social networks to be implemented as a sale strategy.

Abstract

The objective of this research was to make an e-commerce proposal based on social networks to be implemented as a sales strategy. The methodology used was qualitative. The research was non-experimental with a cross-sectional design and its approach was exploratory and descriptive. The case study was selected as the research technique. The result was a strategy based on two main points. The first was the current conditions of the company. The second were the main options that can be taken advantage of with respect to social networks. As a conclusion, it was established that the company has to anticipate future marketing trends in social networks to maintain its competitive and comparative advantages.