Support systems for decision making in business management: case study in commercial management.

Abstract

Process management and business intelligence play a fundamental role in global business development, trying to improve the performance of organizations through the use of information and communications technologies. Like the rest of the organizational functions, marketing needs to be directed, this implies the definition of objectives, allocation of resources for its scope and effective management. The purpose of this work is to expose the advantage of the use of computer systems to support decision-making for business management, demonstrated through a case study by analyzing the profile of customers according to their level of participation in the sales.