Investigating the relationship between entrepreneurial orientation and firm performance. The mediating role of differentiation and innovation strategy.

Abstract

The purpose was to investigate the relationship between entrepreneurial orientation and firm performance, mediating role of differentiation and innovation. The statistical population included 530 industrial companies. Sampling method was random and sample size was 223 people using Cochran formula. The research method was descriptive-correlational and data were collected through a questionnaire. Regression and SPSS, version 20 was used. The results showed there was a significant positive relationship between entrepreneurial orientation and performance and differentiation strategy in small- and medium-sized enterprises. There was also a significant positive relationship between entrepreneurial orientation and innovation as well as between entrepreneurial orientation and performance with the mediating role of differentiation and innovation strategy in small- and medium-sized enterprises.