Propaganda technologies as tools of legitimation of political power.

Abstract

The article is devoted to propaganda technologies as a means of legitimizing political power. The author defines the features and role of propaganda technologies in strengthening or weakening the legitimacy of power. The analysis of the variety of technologies of political propaganda gives grounds to identify the mechanisms of legitimization of political power. The author comes to a reasonable conclusion that the propaganda technologies are the most effective means of achieving the goals of propagandists, which is why propaganda technologies are the key tools for legitimizing political power in the modern political process.