Marketing Mix strategies for Nutri Barf Small and Medium Enterprises.

Abstract

Nowadays, small businesses have to face real problems, due to the limited financial resources they have. Marketing emerges as a business environment to help organizations increase their income. The main objective of the company is to satisfy the needs of its customers; an adequate marketing mix will increase the margin of competitive advantage that will allow small companies to transcend over time. The methodology used in the present work is qualitative in nature, the results clearly reflect the errors that commonly occur in the organization. Companies should consider having a combination between marketing and financial planning by applying strategies.