Marketing MIX plan model for the CrossFit Milla gym in Quevedo city.

Abstract

Currently, various tools are required of marketing that help to market products or services to potential markets as a productive activity and according to the studies carried out to the sports society, the research addresses the scientific question ¿How to increase the market share of the CrossFit Milla company in Quevedo city? which allows us to propose the development of a Model of the marketing MIX plan, and with the application of qualitative and quantitative methodology, through theoretical and empirical methods, the same ones that were applied to the administrator of the gymnasium and the Quevedeña citizens, where the proposed modeling results were achieved in the implementation of the same for business development.