Communication aspect of the brand positioning of fuel and energy field companies.

Abstract

This article covers the issue of the communication aspect of the brand positioning of fuel and energy field companies. this article covers the process of the formation of the communication concept of brand positioning of the fuel and energy field companies. translate into the content of communication material. Results showed that the formation of the communication concept of the brand positioning must take into account the research data of human resources and public opinion, the attention has to be paid to the development of journalistic material that features the means of resolution of strategic issues regarding the concept of brand positioning.