Media communication in the system of higher education as a modern technological component of students’ vocational training.

  • Iryna Melnychuk Department of Pedagogy of the Higher School and Social Disciplines, I.Horbachevsky Ternopil National Medical University (Ternopil, Ukraine).
  • Natalia Lupak Department of Pedagogy and Methodology of Elementary and Pre-school Education, Ternopil Volodymyr Hnatyuk National Pedagogical University (Ternopil, Ukraine).
  • Oksana Pryshlyak Department of Foreign Languages, Ternopil Volodymyr Hnatyuk National Pedagogical University (Ternopil, Ukraine).
  • Ihor Bloshchynskyi. English Translation Department, Faculty of Foreign Languages and Humanities, Bohdan Khmelnytskyi National Academy of the State Border Guard Service of Ukraine (Khmelnytskyi, Ukraine).
DOI: https://doi.org/10.46377/dilemas.v29i1.1887
Keywords: media communication, media text, intermediality, interpretation, institutions of higher education

Abstract

The article reveals the students’ training to professional communication in the context of the expansion of new and traditional media through the transformation of information into knowledge. Understanding of media communication as an exchange of information with a help of various communication channels, communication forms (audio, visual, audiovisual) on different levels has been substantiated. The efficiency of the method of media texts interpretation in the formation of students’ media competence at institutions of higher education has been examined. The fact of interaction of text with other texts on the level of context and form has been confirmed, the interpretational strategies (intertextuality, intermediality) of various kinds of messages, in particular artistic ones, have been defined.

References

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Published
2019-10-01
Issue
Vol. 7 No. EE1 (2019): Year VII, Special Edition, October 2019
Section
Artículos