Digital marketing as a positioning tool for Savings and Credit Cooperatives.

Abstract

Digital Marketing carries out activities to achieve profitability and customer retention. In addition, it allows planned development, customer knowledge, integrated information provision and online services matching your needs. The objective of the article is to determine how digital marketing affects the positioning of the account holders. In the preparation of this article, a literature review was carried out, the method used to establish the reliability and consistency of the survey was by means of Cronbach's alpha coefficient. Then, digital strategies were used for the positioning of the Savings and Credit Cooperatives of the La Maná canton. For this reason, this research work was aimed at establishing reviews to learn about online marketing and the different existing digital strategies.