Design of a strategic plan for the tourist strengthening of the Disney’sWater Park in the city of Santo Domingo.

Abstract

Disney's Water Park is in the city of Santo Domingo on the Julio Moreno - Aquepí road, and its main objective was to design a strategic plan to strengthen tourism in the park in Santo Domingo. The reasons for this were identified through informal dialogue with the owner of the organization in the introductory part. The theoretical foundation, through the study of different authors and theoretical positions allowed to sustain the independent and dependent variables, where in addition, the model of the author Lourdes Munch was identified for the construction of the proposal. The methodological design corresponding to chapter II, allowed the identification of the quali-quantitative research paradigm, methods, techniques and instruments of data collection were applied, which through its tabulation could be verified that effectively tourism has not been strengthened in Disney's Water Park.