Website to optimize digital marketing in the Therapeutic Spa company "La Salud" in La Maná canton.

Abstract

This research is based on the need to implement a digital strategy to improve the promotion of the Therapeutic Spa "La Salud" in the canton of La Maná, which does not have proper digital marketing advertising. This generated that the company is unknown in the globalized world of information, focusing research on the development of a website to optimize the company's digital marketing, through the use of methods and techniques that allowed the necessary studies of the processes of the company, the theoretical conceptualization and its problems, determining the necessary requirements for the proposed solution.