Social Media: Impact on the sales of the businesses of Avenida río Lelia-Santo Domingo.

Abstract

At the end of 2019, an event emerged that slowed down the world economy known as Covid-19, event that, due to a domino effect, promoted the use of the internet to the point of becoming an oxygenation artery for businesses, in that sense, this research proposed as a hypothesis: have social networks affected the sales of businesses on Av. Río Lelia in the city of Santo Domingo? For this purpose, the research was exploratory-correlational scope whose Pearson value was 0.721, which indicates that there is a high relationship between the dimensions analyzed: visibility in social networks; interaction in social networks; sales volume and customer acquisition.