E-Commerce: Alternative for the economic reactivation of entrepreneurs in the city of Ibarra.

Abstract

Information and communication technologies are constantly growing. Electronic commerce is one of the means that is reaching a boom in the country, even more so after the long confinement due to the pandemic that is present worldwide; This situation has caused most businesses to change or look for ways to sell their products or services through E-Commerce. With this research, the analysis of three platforms was developed, which allows to guide entrepreneurs and small businesses to find means that allow them to open a market through the Internet, especially avoiding incurring high expenses and allowing their economic reactivation, generating extra income for your business and home.