Digital economy and business development.

Abstract

The objective of the research is to analyze the digital economy and its impact on business development in Peru. It was methodologically based on a descriptive correlational type. Given that the significance is .364 being less than 0.05 (0.000 <0.05), the H1 or affirmative hypothesis is accepted and H0 or null is rejected, which indicates that the digital economy has a favorable impact on business development in Peru. It is confirmed that the digital economy contributes favorably to business development, being an important point, incorporating ICT as a key element to enhance the sales and management of the company, requiring the promotion of human talent, knowledge, effective management, of the same for Access to be competitive in a demanding market.