Use of technology as a factor in the preference of digital media over other media in Chihuahua.

Abstract

The general objective of this research is to determine and analyze the level of displacement that occurs in the media power axes and detect their preferences and evolution; For this, a comprehensive study is carried out to show us the causes and why the population is having this trend. The profiles of the users of the printed press, radio and television were detected, to establish patterns of preference or consumption of the different media and thus analyze the effect between generational gaps and occupations of the study subject. The results obtained showed the preferences in the use and consumption of the different communication media in the municipality of Chihuahua.