Strengthening sales of agricultural products through electronic portals in the canton of Quevedo.

Abstract

Due to the pandemic, businesses are currently known for various dynamics, technologically framed, seeing the need where the problem of study is: How to improve the sales of agricultural products of the AGROTECBAN S.A. Company? The objective is to develop a digital marketing plan to strengthen the sales of agricultural products in the Quevedo Canton through the qualitative-quantitative modality, inductive-deductive, analytical-synthetic methods and the particular of administrative sciences, using the survey technique. for the collection of information of the object of study; The SWOT matrix allowed establishing the different digital strategies in order to attract and retain customers with better technical support to the agro-producers in the area.