Corporate social responsibility model for food and accommodation establishments.

Abstract

Corporate social responsibility (CSR) demands the consolidation of the institutional ideology where ethical and responsible values prevail in all its approaches, which few food and lodging establishments maintain; It is for this reason that the research determined the needs related to the management of CSR; For this, the qualitative-quantitative research design was used with descriptive, field and cross-sectional documentary methods, whose population was 31 food companies and 44 accommodation located in the urban case of the city of Guaranda. Based on the results, the CSR management model was designed according to four main components: identity, approach, operation and monitoring, which are linked to a value system and internal policy according to areas of quality and sustainability, which marks the performance of internal and external customers in an articulated manner.