Persuasive advertising: the creative side from artificial intelligence.

Abstract

Advertising as a communication tool in the business field has highlighted the use of persuasive language and/or persuasion as an essential element in the buying-selling process. This work elaborates persuasive advertising through the use of technological tools related to artificial intelligence. To this end, the theoretical method that describes what is related to advertising and a system of actions under five stages was used: situational analysis, digital tools, advertising content, dissemination and measurement of results. In short, it reflects the importance of persuasive advertising through technological tools that encourage interaction with the client, increase sales, improve brand positioning, among others; thus, becoming an essential factor for confectionery companies.