The impact of the 5 Ps of the UN 2030 Agenda that increase the sustainability of MSMEs in southern Tamaulipas.

Abstract

The objective of this research was to determine if the 5 P of the SDGs impact the sustainable development of MSMEs companies in southern Tamaulipas; a documentary investigation was carried out that was supported in the theoretical aspect with empirical articles and theories related to the SDGs; Subsequently, a robust methodology was designed, with a research instrument validated with Cronbach's Alpha through a pilot test that was applied to a sample of 232 research subjects and as findings of this study it was found that the research results confirm the hypotheses and allow recommending to the owners or managers of MSMEs that they implement the 5 P of the SDGs in accordance with the defined constructs.