Promotion of cultural agility through the internationalization of the curriculum in a business communication course.

Abstract

The objective of this study is to characterize how cultural agility is promoted through the internationalization of the curriculum in a business communication course in first-year students of a Mexican public state university. In this ethnographic study, documentary review techniques and participant observation were used in a group of 45 administration students. The informants demonstrated the development of this skill through educational materials in which they experimented and reflected on the various cultural situations presented, which is achieved when there is commitment on the part of the teacher and the support of the administrators of the educational institution.