The Impact of Globalization on International Business Administration.

  • Maria de la Luz Treviño Alvarez Universidad Autónoma de Tamaulipas
Keywords: Globalization, economy, markets, technology, culture

Abstract

This article explores the phenomenon of globalization and its impact on international business as it is presented as a complex process that has transformed the way people and organizations interact worldwide. Different theories on the onset of globalization are also mentioned, as well as the culture and customs that play a crucial role in the formation of successful business relationships in a globalized world. On the other hand, technology and communication represent great opportunities for international companies emphasizing that globalization has transformed the world economy and has led to the opening of new markets and opportunities.

Published
2023-12-01