The perspectives of entrepreneurship with the help of technological tools in times of pandemic.

Abstract

The pandemic and social confinement have driven significant transformations in entrepreneurship, highlighting the crucial role of technology in this change. New businesses emerged in response to the difficulties presented. From a socioeconomic perspective, entrepreneurship stands as the engine of financial growth, generating employment and income that influences the national economy. While some businesses closed due to the pandemic, others took advantage of emerging opportunities in the market. Innovation and adaptation, driven by the use of technologies, have been fundamental to create these opportunities, highlighting the key role of technological tools in business creation. Exploratory and descriptive methods will be employed to obtain a complete understanding of the challenges, solutions and variables involved.