The impact of marketing strategies on the economic viability of tourism enterprises in the San Jacinto del Pindo Commune.

Abstract

This work highlights the importance of marketing strategies in tourism ventures and their impact on economic sustainability. An investigation was carried out in the San Jacinto del Pindo commune, using quantitative methods such as surveys and observation. The results revealed that many ventures lack information about their profitability and have little understanding of marketing strategies. The need for training in this field is highlighted. Tourism ventures in the San Jacinto del Pindo Commune face challenges in terms of profitability and competition, due to the lack of innovation in their promotion methods. It is essential to address these problems to ensure their economic sustainability and sustainable development.