Influence of seduction marketing on tourists who visit Acapulco.

Abstract

The study, based on Cartesian doubt, investigates the attraction that a tourist destination exerts on visitors. With a quantitative approach and deductive method, it employs a survey with a thirty-question questionnaire, inspired by theories of tourism, seduction, marketing, psychoanalysis and structuralism. Variables were analyzed through dimensions and means, using 400 questionnaires with statements. The findings reveal that the attraction to Acapulco centers on the desire for new experiences and an extravagant life. It concludes that current efforts are not sufficient to fully understand the tourist attraction, highlighting the need for further research.