mktDiscover: overview of its publications in the period 2016 – 2023.

Abstract

The present study explores the analysis of scientific review topics using the methodology of bibliometric analysis. This study highlights the importance of collaboration in research as a determining factor for the increase in publications. The results obtained reveal a decreasing trend in the number of publications within the mktDiscover journal during the analyzed period. Despite this decrease, the areas of marketing management, business management, financial accounting management and educational social management are consolidated as those that lead the scientific production in the journal.