Organizational culture of cocoa and chocolate producers in Comalcalco, Tabasco, Mexico.

Abstract

The influential factors in the organizational culture of cocoa and chocolate producers in Comalcalco Tabasco were known, how they operate communicatively to maintain their system, being observed, from the Luhmann theory. The analysis of interviews with key people in the organization “La Campesina”, dedicated to adding value to cocoa, indicated that it has been organized based on kinship in its operations. Self-referential decisions are structurally differentiated between those structural couplings that come from the personnel who work in the organization and the social, economic, political and family systems. In its hetero-reference, a recognition is distinguished that is differentiated, not only at the state and country level, but also at the international level.