Financial evolution in the tourism sector of Pastaza.

Abstract

The COVID-19 pandemic had a negative impact on the hotel tourism sector of the countries due to the closure of borders. This sector was significantly affected in Ecuador. With the opening of the borders, it was necessary to revitalize the functioning of tourism activities and to analyze the evolution of financial indicators. The objective of this research was to analyze the financial evolution in the hotel sector of the Puyo canton, Pastaza province, in 2022, after the pandemic. Descriptive research was applied, using documentary review as a technique. The design and implementation of a Strategic Plan for the development of tourism in the province of Pastaza, allows the recovery of financial indicators, after the pandemic.