Analysis of advertising sales, trends and their annual correlation.

Abstract

A common goal that companies share is increasing their sales. Advertising is a tool that contributes to this goal and is a way to connect with the public. This article explored the quantification of an advertising company's sales volume to determine its year-over-year trend. The methodology used was quantitative. Its design was cross-sectional. The scope was exploratory and descriptive. The findings revealed that the highest sales volume prevailed in October and November. December to January was in second place. The lowest sales volume recorded was in February and March. It is concluded that the research revealed parameters and trends of year-over-year seasonal fluctuations in sales.