Operational Marketing: Technological application aimed at efficiency in inventory control.

Abstract

Operational marketing seeks to implement actions and strategies to achieve short-term objectives, one of the concrete steps to increase sales. The objective of this study is to evaluate a technological application aimed at improving efficiency in inventory control in an electromechanical factory based on no-code technology. PRISMA was used as a literature review methodology, and the technology acceptance model was also applied to gather data on perceptions of the technology and verify the efficiency of the developed application. The results showed that 90% of employees believe the application has improved the location of critical products, demonstrating the proper functioning of the proposed solution.