Digital Solidarity: public participation in response to social media posts about missing and/or unlocated persons.

Abstract

In recent years, social media has become a fundamental tool for disseminating information about missing or missing persons. They allow for the rapid circulation of posts with photographs, personal information, and calls for citizen collaboration. This immediate visibility has transformed the way society participates in social emergency situations; however, beyond the potential reach of these posts, it is still necessary to understand how much the population actually participates when faced with this type of content. Do people read the information? Do they share it? Do they comment or interact in some way? Understanding these behavior patterns can offer important clues for improving search and digital communication strategies.