“Blue Ocean” For A Higher School.

Abstract

The paper studiesof the possibility of using the “blue ocean strategy” proposed by W. Chan Kimand Renée Mauborgne to a higher school. The Volga Federal District is chosenas the market for higher education. The paper proposes a university development trajectory on the basis of the “blue ocean strategy”. The values for a potential applicant are reconstructed. The paper considers the transformation of universities to the model “University 4.0”.