The EFQM as an instrument of internal evaluation in the strategic planning of companies in the tourism sector.

Abstract

The objective of this research is to demonstrate the relevance of the EFQM questionnaire for the analysis of the internal environment in the strategic planning of companies in the tourism sector. This instrument considers the areas that make up the value chain of an organization and the main stakeholders that influence the context of the company. The research carried out was descriptive and cross-cutting in nature. It was demonstrated that by applying the EFQM self-diagnosis questionnaire it is possible to identify the strengths and weaknesses of organizations with a more holistic approach and away from omissions.