A Socio-Semiotic Multimodal Content Analysis of an English Language Textbook taught in Punjab, Pakistan.

Abstract

This study investigates the changes in content and design of Pakistani textbooks in last forty years, traces of these changes in socio-political scenario supplemented by the impact of the said changes on education policy and textbook construction. For this purpose, the study utilizes multimodal analysis model to analyze text-image relationship. In addtion, the study utilizes textbook analysis tool to see the impact of ideological changes in the elementary level English language textbooks. Analysis reveals that the English textbook is infused with ideological agendas. There is scanty alteration in textbook’s layout and design but there is a noteworthy shift of ideological angle. However, it is evident in recent editions that the English books are far more interactive, and images are also increased in number.