Specifics of choosing the modern communication technologies in Marketing and Logistics Based on innovative approaches.

  • Anatolii Aleksandrovich Kizim
  • Diana Pogosovna Kajfedzhan
  • Vladimir Ivanovich Gayduk
  • Vladimir Dmitriyevich Sekerin
  • Anna Evgenievna Gorokhova.
DOI: https://doi.org/10.46377/dilemas.v28i1.1628
Keywords: specifics of choosing the marketing and logistics technologies, digital environment, innovative technologies, competitive advantage, selection parameters

Abstract

This article deals with the issue of choosing the modern technologies in marketing and logistics under the influence of the rapidly developing digital environment. The algorithm of choosing new types of marketing communications has been proposed, which allows identifying promotion tools suitable for the logistic technologies used.

Published
2019-09-01
Issue
Year VII, Publication no.1, September 2019
Section
Artículos