Características específicas de la elección de las tecnologías modernas de comunicación en Marketing y Logística basadas en enfoques innovadores.

Anatolii Aleksandrovich Kizim; Diana Pogosovna Kajfedzhan; Vladimir Ivanovich Gayduk; Vladimir Dmitriyevich Sekerin; Anna Evgenievna Gorokhova.

doi:10.46377/dilemas.v28i1.1628

Anatolii Aleksandrovich Kizim Faculty of Economics of the Kuban State University, Russian Federation.
Diana Pogosovna Kajfedzhan Faculty of Economics of the Kuban State University, Russian Federation.
Vladimir Ivanovich Gayduk Faculty of Economics of the Kuban State Agrarian University, Russian Federation.
Vladimir Dmitriyevich Sekerin Faculty of Economics and Management, Moscow Polytechnic University, Russian Federation.
Anna Evgenievna Gorokhova. Faculty of Economics and Management, Moscow Polytechnic University, Russian Federation.

DOI: https://doi.org/10.46377/dilemas.v28i1.1628

Palabras clave: detalles de la elección de las tecnologías de marketing y logística, entorno digital, tecnologías innovadoras, ventaja competitiva, parámetros de selección

Resumen

Este artículo aborda el tema de elegir las tecnologías modernas en marketing y logística bajo la influencia del entorno digital en rápido desarrollo. Se ha propuesto el algoritmo de elección de nuevos tipos de comunicaciones de marketing, que permite identificar herramientas de promoción adecuadas para las tecnologías logísticas utilizadas.

Citas

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