The semiotic space of Festive Culture in the mode of Modernity.

Abstract

This research was carried out to study the cultural and semiotic field of holiday in the discourse of modern culture. The present article is based on the principles of historicism, objectivity, structuralism and system. The general methodology used in this study were analytical, cultural-historical, semiotic, and structural-semiotic methods. The cultural-semiotic and structuralist methodology used in the analysis of festive culture caused to analyze the symbolic field of the modern holiday, localize its phenomenal nature and promote sustainable preservation of the holiday in the mode of modern culture.