Integral management of hotel services in the Canton Quevedo.

Abstract

The development of tourism is one of the most productive tools that has transformed economic income and new ways of leading markets, such as inns that have accommodation, fun, entertainment, relaxation, sports, and food, generating greater customer satisfaction. In order to preserve natural and cultural values arises the scientific question How to increase hotel diversification as a business model in the Canton Quevedo? Based on this question, we propose to design a management model for hotels to diversify services in Quevedo County. A diagnosis was made through the SWOT matrix, an analysis of the demand and competition in order to execute an action plan for the integral management of the service.