Audiovisual production as a training tool for students of Social Communication.

Abstract

The globalized world requires communicators with scientific, technical, and technological competences for efficient professional performance, according to contemporary standards. Audiovisual production is an attractive field for professionals in this sector. Is this subject an essential training tool for future communicators? What skills, abilities and knowledge do you achieve in them? Through surveys and interviews with students, teachers and professionals, the contribution that this would have in their professionalization was determined, concluding that audiovisual production contributes to improving development, generating interesting content with attractive and diverse approaches for training and entertainment purposes, and also motivating undertake independent production projects on digital platforms.